River Island Make Their Big Screen Debut

LONDON, November 6, 2012 /PRNewswire/ --

River Island are pleased to announce that we will be making our big screen debut in our first ever cinema advertisement this month.

Filmed at the iconic Pinewood Studios, the advertisement showcases our star pieces and trends of the season, bringing our autumn/ winter collection to life.

River Island worked with a world class team for the shoot, including director Jacob Sutton, who has worked for the likes of Burberry and Stella McCartney, and model Eniko Mihalik who has starred in campaigns for Gucci, Ralph Lauren and Givenchy.

The film ties in with the River Island AW12 advertising campaign; featuring lots of cars and attention-grabbing clothes.

Mary McClenahan, Offline Marketing Manager, says: "You see our stylish River Island boy and girl escaping from their car in a traffic jam. The setting is really atmospheric and the product looks fantastic - we think the film will look amazing on the big screen."

The 30 second advertisement will run across 700 screens in the UK before Twilight: Breaking Dawn Part 2 from November 16 - 24. With estimated admissions of 3.6 million it is set to provide fantastic exposure for the brand.

SOURCE River Island