Fashion Retailer BANK Announces an Exciting New Partnership With Tulisa
LONDON, September 21, 2012 /PRNewswire/ --
UK music superstar and "X-Factor" judge Tulisa is set to launch her debut fashion line, available exclusively at BANK Fashion stores and online at bankfashion.co.uk.
Fun and sexy, TFB by Tulisa is full of attitude, featuring colourful statement fabrics, edgy detailing and luxe materials. The collaboration collection is the end result of several months of work between Tulisa herself and her personal stylist Gemma Sheppard.
Since joining "The X-Factor", Tulisa's style has become a hot topic, driving the new designer to take a more active interest in the world of fashion. "In the past I wasn't that interested in fashion, but being on 'The X-Factor' has made me become much more aware of own my personal style," says Tulisa. "To me, fashion is about having fun and experimenting and wearing what makes you feel good. Girls often ask me where I get my clothes so I thought I'd create my own collection, something that's fun, feminine, full of attitude and that reflects my personality."
A full advertising campaign featuring Tulisa will appear on OOH and billboard sites throughout the UK.
The range will be available exclusively at BANK Fashion from mid-October.
Note to Editors
BANK Fashion is a dynamic, young, fashion-forward, unisex retailer carrying the hottest brands of the moment. With over 80 unisex stores across the UK and a rapid and continued store expansion, BANK continues to provide an unrivalled collection of the hottest clothing and footwear brands.
Featuring the coolest on-trend brands right now BANK stocks, among others, Superdry, Paul's Boutique, Voi, Lipsy, Rare, Adidas, Converse, Jack Jones, Levi, Lee, JC Rags and many more. BANK also stocks exclusive brands Ribbon, Blonde + Blonde, Red or Dead, Rivington, Nanny State, Outcast, Fenchurch and Irreverence. BANK is the place to shop for the very latest trends and hottest fashion and footwear.
The first BANK store was born in Stockport in 1994, taking its name from the building in which it still resides - The Union Bank of Manchester. The BANK concept was one of the first dual gender branded fashion concepts in the UK.
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SOURCE Bank Fashion
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